brand New loan originator Lion Inspired because of the success of electronic banking institutions like Revolut

brand New loan originator Lion Inspired because of the success of electronic banking institutions like Revolut

Prompted because of the popularity of electronic banking institutions like Revolut and N26 the group of committed experts has added their savings that are own money to begin Lion Lender.

The core team is made of specialists who possess considerable expertise in finance, IT, marketing, company development, information protection and appropriate. They’re originating from worldwide banking institutions, major neighborhood IT organizations, fin-tech business, and electronic marketplaces. Lion Lender may be the step that is first create an electronic digital bank in Russia.

Their objective is always to raise the monetary literacy of this neighborhood populace. Everyone else needs to have effortless and convenient usage of monetary solutions without borders – global, and comprehend plainly all of the advantages and dangers of financial loans.

The business ended up being established in 2018. Since that time the group ended up being focusing on IT-system, researching the market, item development, etc., plus in 2019 the appropriate entity for operation company had been founded and product sales had been launched. Currently, the united team is made of 28 specialists. The mortgage portfolio during the moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” can be a uncommon brand for an organization in Russia. The majority that is overwhelming of MFIs brands in Russia are linked to ‘cash’ or ‘money’. The group chose to make use of the European approach in running the business enterprise and branding. Furthermore, the scientists unearthed that prospective clients aren’t responsive to the business title when you look at the loans that are short-term. It’ s most critical to own a great product and exemplary advertising. Lion as being a icon of security, self- confidence, and duty, that will be crucial whenever using cash.

How it functions?

The entire process of acquiring new customers is very right ahead- the possible client queries for short-term loans online and sees an advertising on line after which extends to Lion Lender’s internet site.

Then loan can be chosen by the client quantity as well as the loan term they want. The payment terms are visible right away. In the event that customer will follow the terms, he then or she fills into the application with all the information that is personal for assessment and scoring purposes. Lion Lender then utilizes its CRM that is own system external integrations for operating the scoring model.

The outside databases like ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is required to come to a decision associated with the application for the loan approval. In the event that loan is authorized, your client should signal the contract utilizing the signature that is digital from then on, the mortgage is provided in moments into the client’s bank card or account. All of the procedures just just take lower than 20 moments for brand new customers and also a shorter time for repeated consumers.

The sophisticated IT system with a outside scoring model permits approving loans and then accountable borrowers. Also repeated customers feel the scoring system once again. The scoring model is peaceful conservative and rejects significantly more than 90% of brand new applications and over 15% of duplicated applications. Lion Lender intends to take care of the balance between your high development of their company as well as the loan profile quality later on. But, if the loan defaults, Lion Lender makes use of certified debt collectors to have the loan as well as minimizes the losings. =


Presently, Lion Lender has nearly 10K consumers. The mark market is individuals over 30 with family, whom knows whatever they require cash for, exactly how much as well as for the length of time. They don’t make an application for the absolute most or even for a maximum term which leads to paying the mortgage straight right back reliably as well as on time.

The typical consumer is a household man/woman, 33 years old with normal earnings around EUR 550, additional or maybe more training, smartphone and online users. The retention price is finished 50% now. Later on, they have been about to raise the customers that are returning to 75%.

The income that is average of clients is fairly high and as a result of plumped for audience, the standard price for Lion Lender is gloomier than the industry average of 15.6per cent. More over, the scoring system has been doing its work by keeping the standard price regarding the borrowers low. The goal is to keep up with the default price during the level that is current since this really is a motorist for development inside their chosen development strategy.

This product

Presently, only 1 item exists for investment- the short-term loans before the income (under 1 month). The attention price is controlled because of the Central Bank of Russia, the mortgage price is restricted as much as 1% per time (up to 365per cent p.a.). This will be based on the competition.

Presently, the favorable link group is working constantly to offer the chance to provide our clients extra solutions like money-transfer, P2P opportunities, long haul loans with payments and mobile application.

The loan that is average brand brand new clients is about EUR 140, additionally the average loan quantity for perform customers is EUR 210. Probably the most regular loan purposes are spending money on bills and for household shopping.

Present future and situation

The Russian marketplace is quite competitive in micro-financing services, it is therefore extremely important to possess a business model that is solid. The primary rivals will be the solutions which have exactly the same 100% online model as Lion Lender and such young businesses which joined the marketplace recently and currently accomplished quite high brand name understanding, for instance, businesses like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood legislation could be the primary challenge in Russia. The Central Bank of Russia slice the rate of interest from 1,5percent a day to at least one% per pay recently and issued brand brand new legislative initiatives being best for clients but result in the micro-financing company more difficult.

Due to Lion Lender’s aim that is main a digital bank in Russia they concentrate on the neighborhood company, but when its accomplished, they’ve long-lasting aspiration intends to expand their business abroad.

Let’s welcome the new Loan Originator on Grupeer platform!